The Client
Magdalena Sochacka (Maddie) is a hobbyist photographer since 2009, studying press and commercial photography at Warsaw University, in Poland. Now based in Brisbane, Maddie believes that having a proper name, logo, and portfolio will help her treat her passion more seriously and gain respect from prospective clients.
The Challenge
Maddie knew exactly what she wanted her brand to represent and who her audience was. But creating the perfect logo wasn’t exactly a walk in the park. I went through her answers on the Logo Design Questionnaire and the challenge was to come up with a logo that’s simple yet recognizable and captures the essence of the moments Maddie aims to preserve forever.
Unused but not unloved versions:
